The ECTT Global Tourism Institution has succeeded in uniting the tourism sector in order to formulate and apply a sector-wide response to the unprecedented challenge presented by the COVID-19 pandemic and hysteria. Early on, the crisis EUROPEAN TOURISM ACADEMY released the first set of global recommendations to support jobs and economies through tourism development and rapid restart. At its July 2020 meeting, the European Council on Tourism and Trade (ECTT) decided to press for the rapid r…